Click fraud is the practice of wasting an advertiser’s advertising spend or increasing the revenue of a website that hosts advertisements. Moreover, click fraud is used by cybercriminals to elevate dangerous websites in search results, giving them a more trustworthy appearance. Customers, rival businesses, or website producers may engage in click fraud. You can eliminate click fraud protection using several methods.

A rival advertiser may click on an advertiser’s advertising to raise the price the advertiser pays for the search term, which, if successful, might drive rival companies out of business.To increase their earnings, website producers can click on the adverts that occur on their websites. One of the most fundamental types of ad fraud that is employed in many different business sectors is clicked fraud. According to estimates, click fraud costs companies who spend more than $10,000 per month on Google Adwords more than $15,000 annually.

The best way to stop click fraud in your account

Despite Google’s assertions that it is making efforts to eliminate click fraud, many advertisers still view it as a problem. Take matters into your own hands if you feel that you can’t just rely on Google to sort out fraudulent clicks. Here are top 4 suggestions for warding off click-happy criminals:

Use Facebook/Twitter Advertising. 

It is wonderful because there are no third-party publishers involved. After all, your advertisements will only appear on these platforms. It eliminates a substantial source of click fraud. What about hostile competitor’s click fraud protection, though? Ironically, because paid social networks have such precise advanced targeting possibilities, this type of click fraud is less common on such platforms. It’s significantly more challenging for rivals to find your adverts because ad placement is based on a keyword search.

Create IP Exclusions in Google Adwords (formerly AdWords):

You can prevent your ad from ever being delivered to an IP address associated with fraudulent clicks if you’ve done your research and found it. All you have to do to create an exclusion is navigate to the Settings tab and scroll down to the IP Exclusions setting. The offending addresses must then be entered, and you’re ready to go!

GDN Remarketing Campaigns to Run:

This is the best course of action if you’re worried about publisher-based click fraud. Remarketing makes it simple to avoid because only people who have visited and shown interest in the advertiser’s website see the adverts. Because publishers can’t see the adverts, there is no chance of them clicking on them.

Change Your Ad Targeting: 

In some cases, eliminating fraudulent clicks requires a minor change to your targeting. It may be helpful to remove these regions and their related languages if you suspect that click fraud is originating from a particular geographic area (typically, “click farms” are headquartered in poorer countries with low labour costs). 

You can also exclude a competitor’s zip code, location, etc. if you believe they are engaging in click fraud. One thing to keep in mind is that you must be careful not to reduce BAD traffic while doing this. If you genuinely think that most of the clicks generated in these locations are fraudulent, only select these exclusions.